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Proof Before Overhead: How to Validate Your Business Idea First
Your business doesn't need to look big before it works. Here's how to validate a business idea, test your offer in two weeks, and let real customer behavior decide what you build next.

The ODD Witch
3 days ago6 min read


Sky School: Aries, and the Ram That Had to Move Fast
Quick Answer: Aries is a faint, unremarkable looking constellation with no genuinely bright stars, and yet for over a thousand years it marked the single most important point in the entire sky, the vernal equinox, which is why it's still called the first sign of the zodiac even though precession has since shifted that point into Pisces. The ram behind the name has a full blown soap opera backstory: a scheming stepmother, a faked prophecy, a last second magical rescue, and a f

The ODD Witch
Aug 117 min read


Sky School: Why the Planets and Signs Have Better Business Advice Than Any Guru You've Paid
Quick Answer Block Sky School is The ODD Witch's ongoing series that takes the mythology behind every zodiac sign and planet and translates it into something you can actually use in your business. Each post covers the myth, what the sign or planet rules astrologically, and the specific business pattern it points to, whether that's how you lead, sell, avoid burnout, or make decisions under pressure. This page is the map. Start with your sign, then follow the threads to the pla

The ODD Witch
Jul 296 min read


What Your Chart Reveals About the Business You Haven't Built Yet
Photo by Chris Lawton on Unsplash Most people read their chart looking for confirmation of who they already are. The more interesting read is what it says about the business you haven't built yet, the placements sitting quiet and unused because you never gave them a job. Your chart doesn't just describe your current business. It hints at the one you're circling but haven't committed to. A client of mine had spent four years running a service-based coaching business while her

The ODD Witch
Jul 212 min read


Understanding the Elements in Your Chart (and How to Use Them)
Every placement in your chart belongs to one of four elements: fire, earth, air, or water. Knowing which elements dominate yours tells you more about your natural business energy in five minutes than most personality quizzes tell you in an hour. This isn't about your sign alone. It's about the pattern across your whole chart. Photo by Angshu Purkait on Unsplash When I was a little girl, I loved to play with playing cards. I'd shuffle them, try to perform tricks, and even make

The ODD Witch
Jul 213 min read


Meet The ODD Witch (Hi, It's Me, Tara)
I'm Tara Schafer, and I'm The ODD Witch. I help women 40 and up build businesses in their second season using business strategy, systems, and a business astrology lens, without the hustle-culture nonsense that dominates most of the entrepreneurship space. No cauldron required, unless you count my coffee cup. That's me. Tara Schafer a.k.a. The Odd Witch I've spent 25-plus years in business, long enough to have watched every hot new tactic come and go at least twice. Somewhere

The ODD Witch
Jul 142 min read


The Wound Just Changed. (And Your Business Felt It.)
Chiron, the asteroid astrologers call the wounded healer, moves into Taurus today, June 19, 2026, for the first time since 1984. After eight years working on identity wounds in Aries, the healing focus shifts to worth, money, the body, and what we actually value. This transit runs through September 17, 2026 as a preview, then settles in for good on April 14, 2027, staying through 2033. If your business has felt strangely tangled up with your sense of value lately, not your st

The ODD Witch
Jun 196 min read


The Entrepreneur's Purse: Why Less Really Is More for Your Business
As women entrepreneurs, we're often told we need more to succeed. More software. More systems. More automation. The result? Many of us are walking around with the business equivalent of an overstuffed purse—weighing us down and making it impossible to find what we actually need when we need it. Today, I want to introduce you to a concept I call "The Entrepreneur's Purse" that might just change how you think about your business systems. The Mary Poppins Purse Syndrome You k

The ODD Witch
Mar 24, 20254 min read


Astrology-Helping You to Brand Your Business
Yep! You read that right! You can use astrology to help you brand your business. That's not to say that you shouldn't rely on more traditional branding techniques. But think of using your astrology chart as another layer. A tool, to help point you in a more aligned direction. In an earlier post, I had written about using your astrology chart to help attract your soul clients. (you can check it out by clicking the link below if you're curious.) https://www.theoddwitch.com/post

The ODD Witch
Dec 12, 20244 min read


Discover Your Soul Clients with Your Astrology Chart
Even if your not an astrologer! Have you ever wondered why certain clients seem to naturally gravitate toward you and your business? While traditional marketing wisdom emphasizes finding your niche and defining your ideal customer avatar (ICA), there's another powerful lens through which we can understand these relationships: astrology. The Traditional Approach vs. Astrological Insight Let's be clear—the conventional marketing approach of defining your ideal client's demogr

The ODD Witch
Nov 9, 20243 min read


3 Tips to Getting Started with Email Marketing
And why it's important for your business. woman writing on her laptop You decide to finally start that online business! Well, it's a side-hustle for now. Which is great. This gives you time to figure all of this out. You do a quick Google search about how to actually do this online biz stuff. Three hours later after you've gone down the rabbit hole... 15 blog posts read, followed by a Youtube marathon that would make your head spin... you notice it seemed like everyone was em

The ODD Witch
Nov 2, 20244 min read


So You Want to Open an Online Boutique
You wake with a start.... of excitement! You've decided you're finally going to do it. You're finally going to start you're dream business. You're mind is racing with all the awesome things you're going to do once you are your own boss. Running the show, the way you want. Your plan: to start a Shopify store. You've done some research. ( a few google searches, that is.) Maybe you'll try this whole drop shipping thing you keep reading about. Can't be that hard, right? I'm here

The ODD Witch
Oct 10, 20246 min read


Astrology Basics-Making Sense of Your Chart
A Down-to-Earth Guide to Astrology Birth Charts Ever wondered what the universe has in store for you? Well, your astrology birth (sometimes called natal) chart might just hold the key. Let's dive into it. You are curious about all this astrology stuff. You find a site where you can get a FREE copy of your birth chart. You wait with anticipation... 2.5 seconds, and voila! It spits out something that looks like your kid's geometry homework. Not to worry, I'm going to break it a

The ODD Witch
Sep 12, 20245 min read


Astrology Talk for Awesome Folks
While checking your email, you see one from your favorite astrologer. You open it right away because you just love hearing from her and all the juicy details she forecasts for your day. Instead of reading from the beginning, your eyes go to the second paragraph. The first few lines from this astrologer always has "astrology speak". You know, Jupiter conjunct this, Sun square that. Quite honestly, you love astrology and get the basics, but that stuff means nothing to you. You

The ODD Witch
May 30, 20245 min read


The One About Just Listening to The Universe.
Hello there, it's Tara the Odd Witch. I talk a lot about astrology. But in this post, I want to tell you how astrology isn't everything. It's so easy to relate just about anything to astrology. That's why there's so many different applications for astrology. Makes it a useful tool. I even do Erotic Astrology Chart readings for couples. But you really shouldn't. just as you shouldn't relate everything to tarot or oracle cards or meditation, mindfulness, or even gratitude.

The ODD Witch
May 27, 20244 min read


Your Big Three-Sun, Moon & Rising Signs
If you've been in the astrology world for any length of time, you've heard of "Your Big Three" What the heck is so important about your big three? That is your sun sign, moon sign and rising sign. ( Sometimes referred as your ascendant.) These three sign help to show you a more well rounded version of your unique blueprint. Most of know that you're not just your sun sign. That's why that daily horoscope you read is so vague. Every Virgo in the entire world is not going to be

The ODD Witch
Mar 28, 20243 min read


The Happiness Project/Lucid Dreaming Ideas
I get some of my best ideas in this dream state. You know, that state when you're just starting to become aware of the world around you, but can easily drift in and out of sleep. This morning, I had an idea for what I am calling, The Happiness Project. Here's how it works. Each day, you do something anonymously to brighten someone's day. This could e little notes you leave at the grocery store. Or a random sign that you hang up to remind someone they are special. (I'm going t

The ODD Witch
Mar 26, 20242 min read


Your Moon Sign-How it affects your emotions and security.
Most of us are aware of what our sun sign is. You know, the one you look at when reading your daily horoscope. But, you are not just your sun sign. You have your own unique cosmic blueprint. Even identical twins don't have the exact chart! In this "Moon" series, you can learn more about your moon sign. Your Moon sign rules your emotions. It can show you what you need to feel in order to feel successful in your business and life. Depending on which house your moon sign is in

The ODD Witch
Mar 18, 202413 min read


A Journey through the History of Covens
What do you think of when you hear the word, "coven"? If you're like most people, you immediately, think of a group of super "WOO" women, chanting in pointy black hats and taking themselves WAY too seriously! Casting spells and dancing around a fire with their eyes rolled back into their heads because," the magic is coursing through their aura". Like most things to do with any sort of magical living, it's been exaggerated by movies and books. But in a modern era of mystics, m

The ODD Witch
Feb 13, 20244 min read


10 ways starting a business will help you grow as a person.
If you ever want to improve yourself from the inside, find out all of your fears, and discover strengths you knew you never had, I say become an entrepreneur. Even if it's just a side hustle, do it. It will be the most exciting, and scary thing you will do. Ok, sure, there's other things that you can do to achieve the same self learning... but entering into the entrepreneurial journey is also a fun one! I know this first hand from experience. When I started on this journey I

The ODD Witch
Dec 10, 20233 min read
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